What we offer is a very transparent approach to online business success with Search Engine Optimization advice which produces perceptible, measurable and lasting results.
What we do
A typical custom SEO consulting commences with an SEO audit which will examine all of the key factors that impact your visibility on the search engines as well as your site infrastructure, it's content and the link profiles as well the competition.
This will give us an analysis report to use for recommendations for developing a strategy going forward. We typically use a "best bang for your buck" strategy or ROI. Keeping in mind improving a given element versus the potential rewards.
The initial site audit will help determine the foundation for your SEO plan. We will work closely with you to implement these strategies and tactics and will keep you abreast of any changes with the search engine algorithms that could affect your sites future performance. All steps, changes or enhancements are documented and will need your approval before hand.
Keyword Research Services
Keyword Matching means to match the different types in order to control which searches will result in your page coming up in the results (SERP) listing.
Generally the more Broad the the keyword term the more traffic that keyword will attract. The more narrow a keyword term the relevant it will be someones search. It is important to take these differences into consideration when building content.
While optimizing for broad keywords does certainly increase traffic to your site it doesn't necessarily mean more visitors that are there to look for your product or service. Broad keywords are similar to rolling the dice. You end up with a low level of conversion and missed sales.
On the other hand there are the Exact match keywords which are what the customer is searching for and will deliver qualified visitors to your sites specific landing pages that will help the visitor to make a choice to buy or make an inquiry. some examples would be:
"Apple laptop" vs "Apple MacBook Pro13 inch"
"Nike shoes" vs "Kobe XI Elite iD"
"Starbucks coffee vs "Vanilla Sweet Creme Cold Brew"
These Exact match or Money Keywords are the holy grail of SEO and will deliver qualified visitors to your specific landing pages that have crafted to have specific click mapping in order entice the visitor to make a buy or an inquiry.
How is this done?
We use several online tools that help us find and identify the Broad and Exact keywords for your industry more easily. The big search engines like Google, Yahoo & Bing also have their own keyword tools to help in the process for cross referencing. Let's not forget the good old fashion brain storming as well.
We the will look at the top competitors in your niche and analyze what they are having success with and then using their ideas and success in order to optimize your pages. Then we will use the old fashion dictionary and thesaurus method as well. These are all used to build a keyword list or library to used as foundation for our content development and linking strategies.